Nonno Nanni Robiola Cheese Launches Playful Summer Campaign to Redefine Fresh Cheese Consumption

Nonno Nanni, a renowned Italian cheese brand, is revolutionizing its summer marketing strategy with an innovative campaign that challenges traditional cheese perceptions. From August 10th to 30th, the brand will showcase its Robiola cheese through a creative and lighthearted communication approach.

Following a highly successful spring campaign that generated over 370 million media contacts, the brand is returning to television and digital platforms with a fresh perspective on its popular Robiola product. The new advertising spot, available in 20 and 15-second formats, introduces unexpected scenarios that highlight the cheese’s versatility.

The campaign’s core message emphasizes Robiola’s adaptability across various consumption moments – from breakfast to late-night snacks. The visually engaging advertisement breaks stereotypical cheese narratives by presenting unconventional pairings like enjoying Robiola with granola or using chopsticks, demonstrating the product’s culinary flexibility.

Marketing Director Luca Galuppo explains the campaign’s strategic vision: “We want to move beyond traditional refrigerator-bound cheese narratives. Our goal is to show how Robiola can continuously surprise consumers, being a delicious companion at any time of day.”

The comprehensive marketing strategy targets multiple channels, including mainstream television, streaming platforms, and social networks, with an anticipated reach exceeding 430 million contacts. By embracing contemporary food trends and innovative consumption patterns, Nonno Nanni aims to position Robiola as a modern, versatile fresh cheese option.

This campaign represents more than just a product promotion; it’s a bold branding initiative designed to reshape consumer perceptions and encourage more creative, spontaneous cheese experiences.